A report from market research firm Counterpoint Research recently showed that Honor is gradually developing in its home country of China after separating from Huawei and operating as an independent brand.
In the ranking of the top smartphone brands in China (by market share), Honor is at the 4th position, surpassing both Xiaomi and Huawei at the 4th and 5th positions, of which Honor alone has the growth rate according to market share. record high year.
From the table above, we can see that in the first quarter of last year, Honor accounted for only 5.5% of the smartphone market share in the country of billions of people, but after only one year, with a growth of 166.8%, Honor rose to 4th place with a growth rate of 166.8%. 16.9% market share, beating Xiaomi with 14.9% and Huawei with 6.2% market share respectively.
The top 3 positions still belong to 3 familiar names: vivo, OPPO and Apple, with market shares of 19.7%, 18% and 17.9% respectively. However, no brand has seen such amazing growth as Honor in just one year.
Also according to Counterpoint Research, the Honor 60 series is Honor’s popular smartphone line that has helped the brand capture a large market share, despite the impact of the COVID-19 pandemic on the market. smartphone industry in general.
In China, in the first quarter of 2022, 74.2 million smartphones were sold in the country of billions of people, down 14% compared to the same period last year. The cause seems to come from this country’s “no COVID” policy applied in the past time.
A report from Counterpoint Research also revealed a meager market share of foldable smartphones, accounting for less than 1% of total smartphone sales in the first quarter. The limited supply of flexible folding screen panels as well as the expensive price is also a reason why users are not interested in this type of smartphone.